Listings in online
business directories are a surprisingly underutilized tool to promote small
businesses. Online business directories are the new, digital version of the
old, Yellow Pages. Nowadays, when people are searching for nearby businesses,
they turn to search engines and directories rather than perusing through a 5-pound
book of phone numbers.
According to BIA/Kelsey,
despite millions of consumers who are searching for businesses in
online directories each month, only 14 percent of businesses
actually have claimed their listings.
Why should
you Claim your Business Listings in Online Directories?
Stand Out and
Bring in New Customers
Considering
BIA/Kelsey statistics, your business is bound to stand out from the
competition—seeing that only 14 percent of businesses in your area have claimed
directory listings means that you could stand out from 84 percent of
businesses.
To convince you
even more, a recent survey reported that consumers visit businesses that have
moved 44 percent of the time. So,
if your listings are out of date, then you could be easily losing customers.
Protect
Your Business Reputation
Consumers expect
listings in online directories to be accurate. In fact, 77 percent would prefer if
listings would be updated weekly to reflect accurate contact information and
product offerings.
Consumers lose trust when
they encounter business and contact information that turn out to be inaccurate—or
the lack of business listings altogether. If you want to control your reputation
online, having updated business listings is essential.
Improve
Local SEO
Citations (business
name, address and phone number) signal to search engines that the page is a
relevant result for local queries. Online Business listings provide SEO
benefits that can move your company website higher up in search engine results
pages by creating citations.
If you have a business
in Southern California, take advantage of these benefits by putting up a
listing with DiamondBarBeat, a
reliable online local directory that will take your business to the next level.