BENEFITS OF USING A LOCAL ONLINE BUSINESS DIRECTORY

Benefits of using a Local Online Business Directory

Not too long ago, we relied on the good old telephone book to locate a particular company or service. Fortunately, the internet has revolutionized how consumers and businesses connect through online directories, making accessibility simple, fast and reliable for both users.

So why should you consider having your business listed in a local online business directory?

1.     Larger Demographic Reach

More and more consumers are turning to the Internet for their search and buying needs. According to Pew Research Center findings, 87 percent of Americans are using the Internet in 2014. 

An online business directory will easily tap your business into the masses because of its precise, quick and convenient nature which makes it the preferred method of locating businesses by consumers worldwide. Nearly anyone, anywhere – from home, or work, at school, or even via a mobile phone can be able to find your business in real-time.

2.    Search Engine Optimization Benefits

An online business directory listing is bound to increase your website’s exposure. Potential customers are highly likely to click on your listing’s website link to find out more information about your products or services, which in turn will improve your rankings in search engines. It will also make it easier for you to get indexed with the major search engines who crawl listings to determine relevance and ranking.

3.   Competitive Advantage 

The increased exposure that comes with being listed in an online business directory will help you to gain an edge against your competition. Soon, your company’s popularity will increase, new business opportunities will arise and, consequently, your profits shall increase as well.

4.  Increases credibility

Your Business directory listing also adds legitimacy to your website. Consumers are generally slow in trusting sites displayed on results pages from random internet searches, however, when someone uses a directory, their perception of the listed businesses is that they are professional and recommended.

5.   Inexpensive Advertising

Consider the cost of a business directory listing in comparison to other forms of advertising and you’ll be most likely come to the conclusion that it’s quite cheap. Apart from value for money, you also have the added advantage of making changes to your listing as often as necessary, as opposed to print media ads that often contain wrong or out-dated information.

Clearly, it’s imperative to utilize the benefits of listing your website with a local online business directory.

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