Directory Listings: Are You Overlooking this Essential Digital Marketing Tactic?

Listings in online business directories are a surprisingly underutilized tool to promote small businesses. Online business directories are the new, digital version of the old, Yellow Pages. Nowadays, when people are searching for nearby businesses, they turn to search engines and directories rather than perusing through a 5-pound book of phone numbers.

According to BIA/Kelsey, despite millions of consumers who are searching for businesses in online directories each month, only 14 percent of businesses actually have claimed their listings. 

Why should you Claim your Business Listings in Online Directories?

 Stand Out and Bring in New Customers

 Considering BIA/Kelsey statistics, your business is bound to stand out from the competition—seeing that only 14 percent of businesses in your area have claimed directory listings means that you could stand out from 84 percent of businesses.

 To convince you even more, a recent survey reported that consumers visit businesses that have moved 44 percent of the time. So, if your listings are out of date, then you could be easily losing customers.

Protect Your Business Reputation

 Consumers expect listings in online directories to be accurate. In fact, 77 percent would prefer if listings would be updated weekly to reflect accurate contact information and product offerings.        

Consumers lose trust when they encounter business and contact information that turn out to be inaccurate—or the lack of business listings altogether. If you want to control your reputation online, having updated business listings is essential.

Improve Local SEO

Citations (business name, address and phone number) signal to search engines that the page is a relevant result for local queries. Online Business listings provide SEO benefits that can move your company website higher up in search engine results pages by creating citations.

If you have a business in Southern California, take advantage of these benefits by putting up a listing with DiamondBarBeat, a reliable online local directory that will take your business to the next level.

Contact us and we'll always do our best to give you a fast and thorough response.