When it comes to local marketing, there are no
set rules, however, there are some basics that cannot be overlooked. If you
feel like your local promotional initiatives are a miss, you may be neglecting
some basics that can bolster your business and reputation in your community.
Here is a look at three common mistakes
businesses make when it comes to reaching local customers:
1. No Web Presence.
A business can never have “too many” customers-
even long time establishments in Southern
California can benefit from a simple website or inclusion in a reliable online
directory like DiamondBarBeat. The
money you invest in these two essential online tools will pay off over time.
2. Difficult to Find
It’s simple, if people do not know how to locate
your business; they cannot purchase your product or service. Do whatever it
takes to let people know where you are, from web presence optimization, to the
signage outside your location, to inclusion in online listings.
3. Lack of Community Outreach
It is highly rewarding to be involved with your
community as a business front. Sponsoring a local event, donating a product or
service to a fundraising auction or volunteering at a local non-profit
organization are some of the ways you can achieve this purpose. Align your business
with a cause that you believe benefits your client base and one that represents
your business ideals.
This will not only earn the respect of the
community, but it will also create a culture of social consciousness in your
business, encouraging employees to feel ingrained in their work on a personal
level. You will also have the satisfaction of knowing that you helped the
community and built a strong image of your business in the process.
If you have a business
in Southern California, avoid some of these mistakes by putting up a listing
with DiamondBarBeat, a reliable online
local directory that will take your business to the next level.
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