4 Ways Online Directories Help Local Businesses

                                                        




It’s no secret that most consumers today search online first when they want to find a specific good or service. Apart from having a website, blog and other supporting sites, a business can improve rankings and online credibility, by having a listing in local online directories.

Online directories have come a long way since they first popped up less than a decade ago. They have evolved to include a wide variety of options for consumers and businesses alike.

In addition to providing contact information and physical address, here are four ways that online directories can benefit local businesses:

Photos

In this selfie-crazed era, people want to visualize everything as much as possible. A listing that allows photos of products, food or building amenities is one that will get more attention from people visiting the site.

Reviews

It’s true; the best kind of referral is one that is “word of mouth.” Nielsen recently published a report that revealed that 3 of 5 people are influenced by online reviews when purchasing a product. Positive reviews on your online directory can therefore go a long way to attract more customers and boosting your sales.

Biographical info

Online directories provide an extra space for potential customers to find out more information about a business. Though these sections are often written by the company, their inclusion in a directory gives them more credibility and an unbiased appeal which is vital in establishing trust with customers.

Advertising

Apart from having a listing, a local business in Southern California can benefit from putting up Ads on popular and reliable online directories such as DiamondBarBeat, where there’s a lot of local online traffic. It’s also a cheaper form of advertising compared to traditional methods.

To put up a listing and advertise with DiamondBarBeat, contact us and we'll always do our best to give you a fast and thorough response.