3 Local Marketing Mistakes you’re making

When it comes to local marketing, there are no set rules, however, there are some basics that cannot be overlooked. If you feel like your local promotional initiatives are a miss, you may be neglecting some basics that can bolster your business and reputation in your community.

Here is a look at three common mistakes businesses make when it comes to reaching local customers:

1.     No Web Presence.

A business can never have “too many” customers- even long time establishments in  Southern California can benefit from a simple website or inclusion in a reliable online directory like DiamondBarBeat. The money you invest in these two essential online tools will pay off over time.

2.   Difficult to Find

It’s simple, if people do not know how to locate your business; they cannot purchase your product or service. Do whatever it takes to let people know where you are, from web presence optimization, to the signage outside your location, to inclusion in online listings.

3.   Lack of Community Outreach

It is highly rewarding to be involved with your community as a business front. Sponsoring a local event, donating a product or service to a fundraising auction or volunteering at a local non-profit organization are some of the ways you can achieve this purpose. Align your business with a cause that you believe benefits your client base and one that represents your business ideals.

This will not only earn the respect of the community, but it will also create a culture of social consciousness in your business, encouraging employees to feel ingrained in their work on a personal level. You will also have the satisfaction of knowing that you helped the community and built a strong image of your business in the process.

If you have a business in Southern California, avoid some of these mistakes by putting up a listing with DiamondBarBeat, a reliable online local directory that will take your business to the next level.

Contact us and we'll always do our best to give you a fast and thorough response.

4 Ways Online Directories Help Local Businesses

                                                        




It’s no secret that most consumers today search online first when they want to find a specific good or service. Apart from having a website, blog and other supporting sites, a business can improve rankings and online credibility, by having a listing in local online directories.

Online directories have come a long way since they first popped up less than a decade ago. They have evolved to include a wide variety of options for consumers and businesses alike.

In addition to providing contact information and physical address, here are four ways that online directories can benefit local businesses:

Photos

In this selfie-crazed era, people want to visualize everything as much as possible. A listing that allows photos of products, food or building amenities is one that will get more attention from people visiting the site.

Reviews

It’s true; the best kind of referral is one that is “word of mouth.” Nielsen recently published a report that revealed that 3 of 5 people are influenced by online reviews when purchasing a product. Positive reviews on your online directory can therefore go a long way to attract more customers and boosting your sales.

Biographical info

Online directories provide an extra space for potential customers to find out more information about a business. Though these sections are often written by the company, their inclusion in a directory gives them more credibility and an unbiased appeal which is vital in establishing trust with customers.

Advertising

Apart from having a listing, a local business in Southern California can benefit from putting up Ads on popular and reliable online directories such as DiamondBarBeat, where there’s a lot of local online traffic. It’s also a cheaper form of advertising compared to traditional methods.

To put up a listing and advertise with DiamondBarBeat, contact us and we'll always do our best to give you a fast and thorough response. 

Directory Listings: Are You Overlooking this Essential Digital Marketing Tactic?

Listings in online business directories are a surprisingly underutilized tool to promote small businesses. Online business directories are the new, digital version of the old, Yellow Pages. Nowadays, when people are searching for nearby businesses, they turn to search engines and directories rather than perusing through a 5-pound book of phone numbers.

According to BIA/Kelsey, despite millions of consumers who are searching for businesses in online directories each month, only 14 percent of businesses actually have claimed their listings. 

Why should you Claim your Business Listings in Online Directories?

 Stand Out and Bring in New Customers

 Considering BIA/Kelsey statistics, your business is bound to stand out from the competition—seeing that only 14 percent of businesses in your area have claimed directory listings means that you could stand out from 84 percent of businesses.

 To convince you even more, a recent survey reported that consumers visit businesses that have moved 44 percent of the time. So, if your listings are out of date, then you could be easily losing customers.

Protect Your Business Reputation

 Consumers expect listings in online directories to be accurate. In fact, 77 percent would prefer if listings would be updated weekly to reflect accurate contact information and product offerings.        

Consumers lose trust when they encounter business and contact information that turn out to be inaccurate—or the lack of business listings altogether. If you want to control your reputation online, having updated business listings is essential.

Improve Local SEO

Citations (business name, address and phone number) signal to search engines that the page is a relevant result for local queries. Online Business listings provide SEO benefits that can move your company website higher up in search engine results pages by creating citations.

If you have a business in Southern California, take advantage of these benefits by putting up a listing with DiamondBarBeat, a reliable online local directory that will take your business to the next level.

Contact us and we'll always do our best to give you a fast and thorough response.

*BREAKING NEWS...Teacher in Hacienda Heights Allegedly Had Sex With Student The Los Altos High School teacher allegedly had sex with a student at that school.

Special Victims Bureau detectives arrested a Los Altos High School teacher for allegedly having a sexual relationship with a student at the high school.

David Park, 37, was arrested on February 23, 2015 at his residence, by Industry Sheriff’s station deputies and Special Victims Bureau detectives, after information, reported by school officials, led to an investigation.

The suspect, a resident of Chino Hills, had been a full time teacher at Los Altos High School since the fall of 2009. It was there that the suspect met the 15-year-old victim who was enrolled in his classroom.

An inappropriate intimate relationship developed where acts were committed inside the classroom, after class, and at the suspect’s home. The relationship spanned between the months of September 2014 to November 2014.

The suspect has also worked as a “walk-on” football coach in 2007/2008 at Ruben Ayala Chino Valley High School, in Chino, and at Western Christian High School in Upland.

The suspect was arrested on suspicion of Oral Copulation, Lewd Act with a Child 15 years old and sexual battery; bail is set at $1 million.

The suspect is currently housed at Industry Sheriff’s Station and his next court date is Wednesday Feb. 25, at Pomona Superior Court

The detectives are seeking the help of the public to identify possible additional victims during the suspect’s tenure at the various schools.

*Courtesy of Diamond Bar Patch

Man Shot, Gravely Wounded Outside of Diamond Bar The shooting victim was found in an alley, near an apartment complex, suffering from several gunshot wounds, said Pomona police.

A man was found gravely wounded this weekend in an alley near an apartment complex in Pomona.

Paramedics were dispatched to 2474 Chanslor Street at 3:38 a.m., Saturday, according to a Los Angeles County Fire Department dispatcher.

The shooting victim was found in an alley, near an apartment complex, suffering from several gunshot wounds, said Pomona police Lt. Ronald McDonald.

The shooting victim was airlifted to an area hospital, McDonald said. There was no other immediate information.

In the aftermath, paramedics were dispatched back to the same location at 4:04 a.m. for a woman who was going into labor, the county fire dispatcher said.

*Courtesy of Diamond Bar Patch

Goodbye Diamond Bar Vons. Hello Haggen. A northwest grocery chain will take over more than 100 Southern California stores.

A small northwest grocery chain is about to become a big player on the national scene with this week’s acquisition of 146 Albertsons and Safeway stores, including your neighborhood Vons.

The acquisition is a bit of serendipity for Haggen, which was able to capitalize on the divestment process caused by the Federal Trade Commission’s review of the Albertsons-Safeway merger.

Theoretically, the acquisition will allow the chain to move into Southern California by inheriting the customer bases of existing grocery store’s in the community.

The change is expected to occur in the first half of 2015.

“We warmly welcome these new employees and stores into the Haggen family. The stores are well run and very successful, thanks to the dedicated store teams,” said John Clougher, Haggen CEO, Pacific Northwest. “We want to retain these existing teams while allowing our growing company to build on their past successes. We plan to adopt the best practices of our new stores to offer a superior shopping experience for our valued customers in all of our stores.”

*Courtesy of Diamond Bar Patch 

City Birthday Party - Saturday, April 11, 2015

The annual birthday party, held each April at Pantera Park,  is the culmination of an innovative partnership between the City, community organizations, school districts, law enforcement agencies, local businesses, and non-profit service agencies. Considered the City's largest annual event, the party celebrates the cultural diversity of the community and the red-white-and-blue "Spirit of Diamond Bar." The event features rides, games, food, entertainment, a car show, a business showcase, and birthday cake for everyone. CASH ONLY EVENT.

Attention non-profit service organizations!If you are seeking a fun way to raise money for your group, why not participate as a food vendor, game booth operator, carnival ride operator, or bring awareness to the community about your organization with an information booth? 

Calling all Entertainers! If you have a desire to preform on stage then this event is for you. Applications for entertainment are now being accepted for local youth and adults to preform on stage during the event. 

Car Show Join the fun by entering your car in the Diamond Bar Car Show! This event is in conjunction with the City Birthday Party. The City is also seeking Volunteer Judges, please call 909.839.7072 if you are interested in additional information. 

Outstanding Volunteer Awards
In conjunction with the birthday party, the City honors adults and youth for their good deeds or community service with a special award from the City Council. You may print and send in the nomination form to City Hall or complete an electronic version that is automatically forwarded to the staff person overseeing the award program. 

Event Volunteer Information              The City is looking for local high school students to help with the operation and clean up of the City Birthday Party.  You must be in high school and attend Diamond Bar or Diamond Ranch High School or live in Diamond Bar.  School identification or proof or residence will be required.  All volunteers must be wearing closed toed shoes to volunteer and check in at the Red canopy marked first aid and event information.  Volunteers are welcomed from 8am-7pm.

Event contact information:

• General Event Info: 909.839.7070
• Food booth, game booth, carnival ride booths, or a non-profit organization information booth, contact Andee Tarazon, Community Services Coordinator or call 909.839.7067.
• Car Show: Contact Crystal Knox, Community Services Coordinator or call 909.839.7072.
• Business Showcase: Contact the Regional Chamber of Commerce - San Gabriel Valley at 626.810.8473.